StandInBaby  is the world’s first, fully articulated, lifelike and camera ready posing and training aid, specifically designed for newborn photographers, by newborn photographers.  It introduces a new level of safety and education practices never seen before in the Newborn Photography Industry.  StandInBaby™ significantly accelerates learning, opens creativity and adds strength to your natural abilities; all while keeping infant safety at the forefront.


In an astounding demonstration market validation, founders Sandra and Brendon Moffatt successfully raised over $500k in advanced orders (including a successful $230k kickstarter campaign) prior to shipping any product.

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October 12, 2016